ABOUT

BEN is an experienced Paid Search professional running global app campaigns for the Google app across the Google Ads network and Apple Search Ads. He has a demonstrated history of working in several industries. Including; Tech, Fin Tech, Fitness, Pharmaceuticals, Sports Media, Health Care, Fashion, and Retail. Handles budgets of $1M+ on a daily basis in Paid Search & App Campaigns. Skilled in Google Adwords, Apple Search Ads, Bing Ads, Google Shopping, Youtube, Display, App Install Campaigns, DoubleClick, Digital Marketing, Social Media, Budgeting, and Microsoft Office.

 

SKILLS

Skilled in DIGITAL MARKETING.

PAID SEARCH. Google Adwords, App Campaigns, Bing Ads, Google Shopping, DoubleClick, Youtube Display, Search Ads 360, Apple Search Ads, Google Play Store Ads.

PAID SOCIAL. Facebook, Instagram, Pinterest, Twitter, LinkedIn, and Yelp. 

ADDITIONAL SKILLS. Email Marketing and Mail Chimp, Planning, Reporting & Insights, Budgeting, and Microsoft Office.


EXPERIENCE

ESSENCE GLOBAL Associate Media Activation Director, SEM, April 2022 - Present

Client: Google

  • Manage app campaigns for the Google App across Apple Search Ads & Google Ad Networks

  • Support the Client Director & Media Activation Practice Lead in capacity planning & resource

    management for the team

  • Oversee development, roll out, and adherence of best practices across channels

  • Develop strong relationships with clients, and key suppliers, lead team communications with these

    stakeholders. Communicate with clients on subjects outside remit, and provide them with useful

    insight, working independently

  • Identify new platforms, partners & integrations, evaluate these (and existing platforms) over time

    and maintain a POV here

  • Develop thought leadership pieces & case studies throughout the course of the year to

    demonstrate role within wider industry as a display expert

  • Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned

    workstreams

  • Strategic understanding of the client’s business and KPIs, and how campaign optimizations meet

    those KPIs

  • Ownership of in-channel planning and forecasting, testing, measurement, and optimization

  • Manage a team of 4-5 direct reports

ESSENCE GLOBAL Media Activation Supervisor, SEM, April 2021 - April 2022

Client: Google

  • Ran app campaigns for the Google Pay app and the Google App across Apple Search Ads & Google

    App Store

  • Tactically planned and oversaw all media channel launches and QA within a media campaign

  • Held Accountable for media channel performance to goal

  • Co-owned end of month/quarter campaign wrap ups

  • Regularly contributed to media best practices and campaign processes

  • Developed and oversaw execution of rigorous testing plans

  • Ensured actionable insights for weekly and quarterly reports are in place

  • Managed all aspects of 2-3 direct reports and a team of 4-6 (staff reviews, career planning,

    coaching)

MEDIASSOCIATES Digital Strategist, November 2020 - April 2021

Clients: FIS Global, Mount Sinai Health System

  • Managed, reviewed, and performed daily account responsibilities associated with Google AdWords,

    Yahoo, Bing, YouTube and other search platforms for a variety of clients.

  • Maintained and monitored keyword bids, account daily and monthly budget caps, impression share,

    quality score and other important account metrics.

  • Provided creative copy suggestions and graphical ad templates along with A/B ad copy testing

  • Provided recommendations and executed strategies for keyword opportunities, campaign

    structuring, targeting, display network, and other facets of paid search in accordance with client

    goals.

  • Provided oversight and fill reports for weekly and monthly client reporting for all major metrics,

    goals tracking, revenue tracking, and other paid search initiatives.

  • Provided oversight and worked closely with the other team members to meet client goals.

  • Provided oversight and managed new paid search campaigns, ad groups, and accounts and aid in

    the creation of paid search marketing initiatives.

P.VOLVE Paid Search Specialist, October 2019 - Present

Clients: In House

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search, Google shopping, display, and Youtube campaigns.

  • Track, report, and analyze website analytics, PPC initiatives, and campaigns across Google and Bing.

  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

  • Optimize copy and landing pages for paid search engine marketing campaigns.

  • Perform ongoing paid keyword discovery, expansion and optimization.

  • Research and analyze competitor advertising links.

  • Paid search efforts lead to a 71% increase in purchases, 169% increase in revenue, and a 110% increase in ROAS.

  • Lead to highest performing months in company history in terms of revenue and ROAS.

  • Collaborate with creative team to create high performing assets across display and Youtube.

ESSENCE GLOBAL Media Activation Coordinator, May 2018 – October 2019

Clients: Bayer Pharmaceuticals, VSP

  • Managed contracts and billing between agency and publishers including insertion orders and invoices.

  • Supported Paid Search and Social media campaign launches, maintenance and hygiene.

  • Performed daily pacing, optimization and troubleshooting to ensure media campaign's health andefficiency.

  • Produced weekly campaign reports and insights for optimization purposes.

  • Assisted with maintenance of internal data, issue identification and problem-solving development.

  • Managed $1M+ of search and social campaign budgets.

  • Exceeded ROAS and CPA goals significantly for the client.

  • Worked with clients such as Claritin, Coppertone, Dr Scholl’s, Aspirin, Eyeconic, VSP, Flexon, etc.

SPORTZBIZ MEDIA GROUP Social Media & Public Relations Manager, August 2017 – May 2018

  • Developed, Launched, and Managed campaigns on social media platforms including Facebook, Instagram, and Twitter.

  • Designed and implemented social media strategy to align with business goals.

  • Performed research on current benchmark trends and audience preferences.

  • Managed the social team by creating editorial calendars, monthly social measurement insights and

    creative briefs.

  • Coordinated and tracked firm marketing/business development statistics for monthly reporting purposes.

  • Assisted with the development of SportsBiz’s Business Plan and Financial Statement

LOOKING GLASS OPTICAL Social Media Producer, January 2016 – January 2018

  • Successfully developed, launched, and managed campaigns on Social Media platforms including; Facebook and Instagram.

  • Monitored online presence of company's brand and engage with users, strengthening customer relationships.

  • Maintained and tracked social media budget.

  • Lead to a 20% increase in sales and 67% increase in website traffic that lead to $1 Million in Revenue for the first time in the company's history.

  • Lead Email marketing campaigns and update their mailing lists.